Business Strategy: Understand what it takes to be successful in business

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Business Fundamentals : Corporate Strategy

11 Aug , 2017  

  • The course is suitable for people with business education and for people without business education

If you want to be a business owner or a corporate executive whose job involves business decisions, then you will certainly need to master three fundamental disciplines:

  • Business Strategy
  • Management and Leadership
  • Marketing Strategy

There is no way around that. It is possible to be an entrepreneur and a CEO with an engineering background and without an MBA or a business degree; what is not possible is being either of those things without having a clue about:

  • The industry lifecycle model and its four stages: Introduction, Growth, Maturity, and Decline
  • Porter’s five forces model
  • The bargaining power of buyers
  • The bargaining power of clients
  • The threat of new entrants
  • The threat of substitute products
  • Game theory
  • The typical company lifecycle
  • What a competitive advantage is
  • How to choose the optimal competitive strategy: Cost leadership, Differentiation, or Niche
  • The dangers of pursuing a hybrid strategy
  • How to choose whether to grow organically or through M&A
  • The difference between horizontal and vertical integration
  • The advantages and dangers of outsourcing
  • How to apply a SWOT analysis in practice

These are interesting and important topics and you can’t expect to build a solid business if you have not studied them in detail.

This is precisely why this is an excellent course! Each of these concepts is explained in a clear and effective way and we touch on all topics with the necessary level of detail.

The course contains plenty of real-life examples, which makes it even more fun and easy to understand. In addition, we have prepared a ton of supplemental resources for you:  quiz questions with explanations, course notes, PDF files, and so on.

And it gets even better! If you complete 50% of the course you will gain access to our Management and Leadership course, and if you complete 100% you get access to Marketing Strategy.

So, what are you waiting for?

Click the “Take this course” button and let’s begin this journey together!

Who is the target audience?
  • Aspiring entrepreneurs
  • Business owners
  • Business executives
  • Business analysts
  • Students who want to learn how to set up a successful business venture


Business Strategy: Understand what it takes to be successful in business




Free Business Fundamentals: Corporate Strategy





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