Great leaders know their principles, their beliefs, and ethics. Now, perhaps more than ever, we need leaders who are grounded in a set of principles that makes them trustworthy and worthy of our dedication. Leaders generate dedication and loyalty based on their adherence to principles.
This course is for all leaders, those aspiring to leadership, and for entrepreneurs who have the golden opportunity to create a culture that will attract the best talent and promote high performing teams.
The purpose of this course is not to prescribe principles, but to offer for consideration and discussion, a set of nine principles upon which transformational leadership can be based. Your personal brand, and the brand equity of your organization is trustworthiness that can only be established by the consistent adherence to worthy principles. This brand equity is the basis of both career success and corporate success in the marketplace. It is an asset.
The instructor has more than forty years coaching leaders and leading cultural transformation in dozens of Fortune 100 companies like Corning, Shell Oil Company, 3M, Xerox and others. He is the author of ten books on leadership.